Patient volume
New patient numbers pulled back from July.
August finished at 84 new patients, down from July's strong 111. The month still stayed just above August 2025, but the clinic lost momentum against the prior month.
01
Summary
What August showed us.
August had stronger website and paid traffic activity, but the clinic needs tighter enquiry capture to make the patient pathway easier to trace.
Attribution
Patient-source clarity still needs work.
More demand is being created than the lead records alone show, but source capture is not yet clean enough to connect every patient outcome back to the channel that influenced it.
Traffic
Website activity recovered strongly.
Website traffic rose to 1.88K visitors, with paid traffic carrying the largest share. This points to stronger top-of-funnel demand than the lead count alone suggests.
Lead capture
Tracked lead volume needs attention.
Only 15 opportunities were recorded in August, down from 47 in July. That gap is the main signal to tighten enquiry capture and follow-up tracking.
02
Creatives
Creative delivery for August.
The month included one reel and a larger batch of static graphics. The reel can be played directly, and the first two graphics are shown up front.
View the remaining static graphics
03
New Patients
New patient history and current pace.
August softened against July, but remained slightly ahead of the same month last year.
August 2026
84
Current month performance
July 2026
111
Previous month count
August 2025
82
Same month last year
2026 Jan to Aug
837
Total across the first eight months of 2026
New Patient Numbers by Month
Monthly new patient performance across 2025 and 2026, with August 2026 highlighted.
History high: 145
| Month | 2025 | 2026 |
|---|---|---|
| January | - | 136 |
| February | - | 98 |
| March | - | 104 |
| April | - | 106 |
| May | - | 99 |
| June | 58 | 99 |
| July | 72 | 111 |
| August | 82 | 84 |
| September | 58 | - |
| October | 78 | - |
| November | 119 | - |
| December | 145 | - |
Month-on-month
August fell below the July lift.
New patients moved from 111 in July to 84 in August, a 24.3% month-on-month decline.
Year-on-year
August still held slightly above last year.
August 2026 finished at 84 versus 82 in August 2025, keeping the clinic marginally ahead of the same month last year.
Commercial impact
The gap is conversion, not awareness.
Website traffic and paid reach increased, but new patients declined. That makes enquiry capture, attribution, and follow-up quality the highest-value areas to tighten.
04
Leads
Tracked enquiries slowed in August.
Lead volume was much lower than July, and source attribution remained mixed across the smaller opportunity set.
Total leads
15
Down from 47 in July.
Won
5
Won outcomes represented one-third of tracked August leads.
Open
8
More than half of opportunities remained open at month end.
Estimated lead value
$4,058.75
Estimated combined value across August opportunities.
Lead source mix
Stage outcome
Volume
The CRM opportunity count dropped sharply.
Tracked leads fell from 47 in July to 15 in August. That makes enquiry capture across calls, webchat, and forms the key area to tighten.
Source quality
Known sources improved, but unknown remained high.
7 of 15 leads had identifiable webchat, Contact Us, Google Ads, or pool-source attribution. The remaining 8 were still unknown.
Lead outcome
Open leads need close follow-through.
With 8 open opportunities, the next gain may come from follow-up discipline rather than more traffic alone.
05
Calls
Call volume eased, but missed demand still needs attention.
August produced fewer total calls than July and the answer rate improved, but 48 calls still finished missed or in voicemail.
Total calls
186
Down from 232 in July.
Answer rate
74.2%
138 of 186 calls were answered.
Avg answered call time
2:12
Average duration of answered August calls.
Missed + voicemail
48
25.8% of calls need tighter capture and follow-up.
Call outcome breakdown
186Total calls
Answered138
Missed33
Voicemail15
Missed calls and voicemails represent recoverable demand. These should be followed up quickly so paid and organic enquiries do not drop out before booking.
Caller type mix
Returning callers
114
61.3% of all August calls
First-time callers
72
38.7% of all August calls
Call source mix
Austral Smiles GMB14477.4%
Google Ads number2111.3%
Pool number179.1%
Mobile / main number42.2%
Google Ads and pool numbers combined for 38 calls, equal to 20.4% of August call volume.
Paid-call keywords
1
dentist
14
2
austral dentist
2
3
Other / unclassified
1
Keyword data reflects the paid-call subset with keyword attribution available. Within that subset, activity remained concentrated around core dentist-intent search terms.
06
Meta Ads
Meta scaled traffic efficiently in August.
Meta delivered more reach and clicks than July while keeping average CPC lower.
Spend
$534.73
Up from $353.26 in July.
Clicks
1,794
Up strongly from July's 961.
Impressions
82,485
Up from 65,451 in July.
Average CPC
$0.30
Lower than July's $0.37.
Campaign breakdown
Austral | Traffic | LPV | All creatives
1,786 clicks
$518.54 spend, $0.29 CPC, 2.44% CTR, and 73,235 impressions. This campaign carried nearly all August Meta traffic.
Awareness | Omnipresence
8 clicks
$16.19 spend, $2.02 CPC, and 9,250 impressions. This was a small support layer compared with the traffic campaign.
Efficiency
Meta bought more traffic at a lower click cost.
Clicks nearly doubled month over month while average CPC improved to $0.30, making August a stronger traffic month for Meta.
Conversion signal
Meta still did not show tracked conversions.
The platform showed 0 conversions, so Meta's contribution is best understood as traffic and awareness support unless downstream attribution improves.
Next focus
Connect Meta traffic to patient outcomes.
The traffic volume is useful, but the next improvement is connecting Meta-driven visitors to enquiries, calls, or patients more clearly.
07
Google Ads
Search volume increased, while conversion efficiency softened.
Google Ads produced more impressions and clicks than July, but total conversions and cost efficiency moved backward.
Impressions
2,247
Up from 2,071 in July.
Clicks
217
Up from 193 in July.
Conversions
63
Down from July's 73 total Google Ads conversions.
Spend
$2,134.21
Higher than July's $1,824.14.
Cost per conversion
$33.88
Higher than July's $24.99.
Campaign breakdown
Search Campaign | Austral Smiles
217 clicks
$2,134.21 spend, $9.84 CPC, 9.66% CTR, 12 leads, 1 sale, and 2,247 impressions. The campaign remained the active Google Ads driver for August.
Commercial impact
Search generated volume, but at a higher cost.
August delivered more clicks and impressions, but conversions fell and cost per conversion increased. That makes efficiency the key Google Ads focus for September.
Lead quality
Campaign-level CRM outcomes were lighter.
The search campaign produced 12 leads and 1 sale in the campaign data, which is lower than the traffic lift would ideally support.
Next focus
Protect intent before increasing spend.
The next gain is likely to come from search-term quality, landing-page alignment, and follow-up, rather than simply adding more budget.
08
Website Traffic
Website traffic rose strongly in August.
Visitors increased versus the previous 31 days, with paid traffic carrying the largest share of website demand.
Total website visitors
1.88K
Website visitors increased 30.42% versus the previous 31 days.
Top traffic driver: Paid traffic - 1.1K.
Traffic mix
The strongest August traffic signal came from paid channels. Paid traffic alone contributed roughly 1.1K visitors, with organic, direct, referral, and CPC traffic adding supporting volume.
The website had more traffic available than the August lead count suggests, which reinforces the need to improve enquiry capture and landing-page conversion tracking.
Traffic breakdown
09
Landing Pages
The new patient offer remained the main paid-call destination.
Landing page activity stayed consistent with recent campaign structure, with paid-call activity concentrated around the new patient offer.
Primary page
New Patient Offer
16 paid-search calls were attributed to this page in August, making it the clearest paid-call destination.
Commercial impact
The new patient offer remains the page with the clearest phone-demand evidence from Google Ads traffic.
Next focus
The next improvement is making sure paid visitors from the New Patient Offer are captured cleanly into calls, forms, and patient records.
10
Wins
What went well this month.
August's strongest positives came from traffic growth, Meta efficiency, and stronger paid-media visibility.
Win 01
Website traffic grew strongly.
Website visitors rose to 1.88K, up 30.42% versus the previous 31 days.
Win 02
Meta produced more low-cost traffic.
Meta delivered 1,794 clicks at $0.30 CPC, improving click volume and cost efficiency versus July.
Win 03
Call capture improved.
The answer rate reached 74.2% in August, although missed calls and voicemails still need faster recovery.
11
Action Plan
What we are doing next.
The September focus is to convert stronger traffic into more visible enquiries and cleaner patient attribution.
1
Tighten source and patient tracking
Lead source clarity remained inconsistent in August. Capturing consistent phone, source, and campaign data will make patient outcomes easier to connect back to marketing activity.
2
Improve enquiry capture from higher traffic
Website traffic increased, but tracked leads fell. The next priority is checking forms, webchat, phone capture, and landing-page calls-to-action so more visitors become measurable enquiries.
3
Refine Google Ads for efficiency
Google Ads generated more clicks but fewer total conversions than July. Search terms, landing-page alignment, and follow-up quality should be reviewed before increasing spend further.